Value creation through continuous investment in enhancing the customer experience
What sets us apart
Our successful brands
We operate an extensive portfolio of bowling centres across the UK and Canada under our Hollywood Bowl and Splitsville brands.
A high-quality estate
Our centres are predominantly located in prime out-of-town, multi-use leisure and retail parks, alongside cinemas and casual dining sites.
Motivated and engaged teams
Our teams are the face of our business, dedicated to delivering the best brand experience for our customers.
The customer experience
Our entire operation is focused towards delivering a memorable experience for customers every time they visit.
Our landlord relationships
We maintain excellent relationships with developers, agents, and landlords, ensuring a strong pipeline of potential new high-quality sites.
High levels of cash generation
By driving revenues and achieving healthy margins in all of our product areas.
A strong balance sheet
By maintaining a strong cash and liquidity position, we can invest appropriately in all areas of our business, creating value for our stakeholders.
Our centres offer a complete entertainment experience for customers of all ages.
In addition to our core offering of ten-pin bowling, customers can enjoy amusements, food and drink, and in some centres mini-golf or duck-pin bowling.
These additional offerings not only enhance their experience and provide more reasons to visit, but also increase dwell time and secondary spending.
Value creation
Our customers
We are committed to delivering exceptional experiences through outstanding service in unique, contemporary, safe, and exciting environments, all at a highly accessible price point.
Our people
Our team is dedicated to achieving commercial success, customer
satisfaction, and operating in a sustainable manner.
We implement management programmes to attract, retain, and nurture top talent, ensuring our customers receive the best possible experience.
Our partners
We support a diverse ecosystem of partners and suppliers through commercial arrangements designed to foster mutually beneficial long term relationships.
Our communities
Alongside community employment opportunities, the inclusive nature of bowling significantly contributes to social wellbeing. To facilitate greater access, we provide subsidised rates for concessionary users and educational groups.
Our investors
We focus on sustainable, profitable growth by driving revenues and managing our margins and cash position to deliver attractive returns.
Our ESG strategy
- Safe and inclusive leisure destinations
- Outstanding workplaces
- Sustainable centres
